This is of no surprise to anyone - the Internet is an all but all-American experience. To a few nations and cultures all over the planet the fact that they can't use a native script in a domain, to write in non-Latin characters, seriously gets them sore sometimes. One such country would be the cumbersome former superpower, Russia. Russian is written in their native script of Cyrillic. For a culture with such a long and imposing history, to have to establish every single online likeness in a foreign script, is understandably humiliating. For sore audiences like these, the Internet mechanism has just recently gained the ability to approve and allow foreign scripts in URLs; and the Russians, is leading the charge in setting off the shift the globe over, towards local language scripts to use in basic URL addresses for every local web domain.

So does the general Russian on the street revel at the likely person that the Russian Internet experience might be more user-friendly now that local web domains are in Russian script? Well, it would depend on where you look. Russia's most predominant search engine Yandex reckons that no more than one in ten Russians would welcome the competence to type in their web domain addresses in Cyrillic. That seems like a disheartening level of support. But if you would think about what it was like to be Red Russian for years, to live under a former KGB chief even today, you would understand. This is a monarchy that was compelled by a communist one-party government to shun the world, and focus inward, for something like 50 years. There was zilch about the rest of the world on TV, and in the news media, that was not run through the communist propaganda machine. The media isn't entirely free there even today. But the Internet is, and the people of Russia consider this freedom a precious gift. Anything that the Russian government proposes to do with the media, fills people with extravagant suspicion. They keep the faith that the government is simply proposing this native language web domain business, to begin some kind of way by which to waylay the Internet too.

Russia has a population of approximately 150,000,000 and only about a fifth of them get to deploy the Internet. The other 80% live outside the cities, and have very little exposure to English or have a percipient need for anything not Russian. There are more than 2 million web domains registered with the Russian .ru suffix, and they should be interested in this for no reason other than to evade the humiliation of typing in their proud .ru suffix in a foreign English. The more the Internet is available to them in their own language, the more it would help them use it too. Businesses confound this plan, that they believe will come in the middle of next year; they fear that native language web domain names are going to make the Internet go much slower make websites more difficult to set up and run, and more tough to protect from threats. There was even some contention that having Cyrillic script for a Web domain name could make it more bothersome to fight international Russian crime, like the one that bilked Citibank in new york city lately

The society of the world is watching Russia's experience in sending out native script in Web domain name; India, China and other large nations with their own custom made scripts, have had a lengthy and breathless wait for this day, that they could place their own accent front and center, and not look westward for a language script handout. That day is here.

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